Digital Marketing Strategy
Timeline
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October 2, 2019Experience start
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October 24, 2019Project Scope Meeting
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November 12, 2019Present SWOT, goals and strategic analysis
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December 2, 2019Update on progress
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December 3, 2019Present the marketing tactics, actions and control
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January 13, 2020Submission of final report
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January 13, 2020Experience end
Timeline
-
October 2, 2019Experience start
-
October 24, 2019Project Scope Meeting
Ideation workshop to confirm scope of project and an opportunity to co-create a digital roadmap that will address the company project.
-
November 12, 2019Present SWOT, goals and strategic analysis
A 5-minute online presentation to the company addressing the first three steps of the SOSTAC framework. Followed by 5 minutes of feedback, questions and suggestions.
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December 2, 2019Update on progress
Student records 5-minute video with slides summarising key insights, analysis and recommendations. Video is reviewed by module leader and company contact and feedback provided.
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December 3, 2019Present the marketing tactics, actions and control
A 5-minute recorded video to the company addressing the last three steps of the SOSTAC framework. Followed by feedback online via the Riipen message board.
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January 13, 2020Submission of final report
Submission of final digital marketing plan
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January 13, 2020Experience end
Experience scope
Categories
Communications Product or service launch Sales strategy Marketing strategySkills
digital marketing sales & marketing business consulting marketing strategy researchUsing a digital marketing framework, e.g. SOSTAC (Situation analysis, Objectives, Strategy, Tactics, Action, and Control), students will prepare a digital plan for a company. The goal is to produce an innovative plan which is thoroughly underpinned by desk-based research, ideation workshops with company, and leading-edge academic research and commercial thought leadership.
Learners
Deliverables include:
- Interim presentations on different sections of the SOSTAC planning framework
- A final report with a thorough digital marketing plan
- Unique insights to the target market based on thorough desk research and analysis
- A tactical marketing plan based on sound strategic analysis
- Examples of digital content - e.g. social media posts, website content, keyword analysis
Project timeline
-
October 2, 2019Experience start
-
October 24, 2019Project Scope Meeting
-
November 12, 2019Present SWOT, goals and strategic analysis
-
December 2, 2019Update on progress
-
December 3, 2019Present the marketing tactics, actions and control
-
January 13, 2020Submission of final report
-
January 13, 2020Experience end
Timeline
-
October 2, 2019Experience start
-
October 24, 2019Project Scope Meeting
Ideation workshop to confirm scope of project and an opportunity to co-create a digital roadmap that will address the company project.
-
November 12, 2019Present SWOT, goals and strategic analysis
A 5-minute online presentation to the company addressing the first three steps of the SOSTAC framework. Followed by 5 minutes of feedback, questions and suggestions.
-
December 2, 2019Update on progress
Student records 5-minute video with slides summarising key insights, analysis and recommendations. Video is reviewed by module leader and company contact and feedback provided.
-
December 3, 2019Present the marketing tactics, actions and control
A 5-minute recorded video to the company addressing the last three steps of the SOSTAC framework. Followed by feedback online via the Riipen message board.
-
January 13, 2020Submission of final report
Submission of final digital marketing plan
-
January 13, 2020Experience end
Project Examples
Requirements
Examples of deliverables include:
- Analysis of brand proposition
- Actionable customer insight accessing university business resources that employers may not readily have access to
- Critical perspective on the brand positioning
- A detailed digital marketing plan including key communications
- Recommendations for technology adoption and integration
- A sound measurement plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 2, 2019Experience start
-
October 24, 2019Project Scope Meeting
-
November 12, 2019Present SWOT, goals and strategic analysis
-
December 2, 2019Update on progress
-
December 3, 2019Present the marketing tactics, actions and control
-
January 13, 2020Submission of final report
-
January 13, 2020Experience end
Timeline
-
October 2, 2019Experience start
-
October 24, 2019Project Scope Meeting
Ideation workshop to confirm scope of project and an opportunity to co-create a digital roadmap that will address the company project.
-
November 12, 2019Present SWOT, goals and strategic analysis
A 5-minute online presentation to the company addressing the first three steps of the SOSTAC framework. Followed by 5 minutes of feedback, questions and suggestions.
-
December 2, 2019Update on progress
Student records 5-minute video with slides summarising key insights, analysis and recommendations. Video is reviewed by module leader and company contact and feedback provided.
-
December 3, 2019Present the marketing tactics, actions and control
A 5-minute recorded video to the company addressing the last three steps of the SOSTAC framework. Followed by feedback online via the Riipen message board.
-
January 13, 2020Submission of final report
Submission of final digital marketing plan
-
January 13, 2020Experience end