Digital Marketing: Engaging with the Customer
Timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
-
March 10, 2021Social Media MarTech workshop (student-led)
-
April 7, 2021Reflection on campaign delivery
-
May 23, 2021Experience end
Timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. The company will clarify its business model and customer value proposition.
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
-
March 10, 2021Social Media MarTech workshop (student-led)
A virtual interactive workshop where the students present their analysis of the company's social media strategy and the MarTech it deploys to deliver and measure that strategy. As a team, the students will outline their social media marketing campaign to be discussed and agreed with the company.
-
April 7, 2021Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
-
May 23, 2021Experience end
Experience scope
Categories
Communications Marketing strategySkills
digital marketing data analysisStudents will undertake a critical analysis of the company's social media marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.
Learners
Student deliverables include:
- Social media marketing plan;
- An improved social media MarTech roadmap;
- A data-driven approach to customer engagement on social media.
Project timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
-
March 10, 2021Social Media MarTech workshop (student-led)
-
April 7, 2021Reflection on campaign delivery
-
May 23, 2021Experience end
Timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. The company will clarify its business model and customer value proposition.
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
-
March 10, 2021Social Media MarTech workshop (student-led)
A virtual interactive workshop where the students present their analysis of the company's social media strategy and the MarTech it deploys to deliver and measure that strategy. As a team, the students will outline their social media marketing campaign to be discussed and agreed with the company.
-
April 7, 2021Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
-
May 23, 2021Experience end
Project Examples
Requirements
Examples of types of projects include:
- Social media marketing evaluation and recommendations;
- MarTech evaluation from the perspective of how it facilitates customer engagement on social media;
- Active management of the company's social media platforms and dashboards;
- Delivery and measurement of social media marketing campaign.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
-
March 10, 2021Social Media MarTech workshop (student-led)
-
April 7, 2021Reflection on campaign delivery
-
May 23, 2021Experience end
Timeline
-
February 3, 2021Experience start
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates. The company will clarify its business model and customer value proposition.
-
February 24, 2021Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
-
March 10, 2021Social Media MarTech workshop (student-led)
A virtual interactive workshop where the students present their analysis of the company's social media strategy and the MarTech it deploys to deliver and measure that strategy. As a team, the students will outline their social media marketing campaign to be discussed and agreed with the company.
-
April 7, 2021Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
-
May 23, 2021Experience end